ESPN.com announced today that Bluff Magazine will bring a wide range
of the magazines poker-related content and information to the
ESPN Poker Club section of the sports site. The combined collection
of content will join with ESPN.coms free online poker game to
offer poker fans a complete online destination. "This
agreement will allow ESPN.com to build on the hugely successful launch
of ESPN Poker Club this past February and offer poker fans a full array
of top-quality editorial content from two trusted sources, said
John Kosner, senior vice president and general manager, ESPN New Media.
Bluff will provide columns, tips, feature and lifestyle stories, as
well as power rankings for top poker professionals, live poker tournament
updates and poker pro information and profiles. Additionally, there
will be a live, weekly Bluff Magazine chat in SportsNation the
sites live interactive hub. ESPN.com and Bluff will also collaborate
on a poker fantasy game in which ESPN users will select favorite professional
poker players and earn points based on those players performance
in tournaments. Collaborating with ESPN.com allows Bluff to extend
its great content to a new audience of recreational poker players, and
create still more awareness for our magazine. We are thrilled to be
a significant part of developing this growing, dynamic poker hub,' Bluff
publisher Eric Morris commented.